Category Archive for Book Marketing Tips

I wrote this entry earlier this week:

I woke up this morning thinking about what I said yesterday on KUSI’s Inside San Diego and San Diego’s Fox 6 Morning News. Charming Bill Griffith made Tuesday morning’s interview on KGTV-10 News easy, but did I say what I really want to say in the way I want to say it?

I took a walk on Mission Bay with my cousin, Pat Holmes, a lifelong San Diegoan (if that’s a word) and then went out for Mexican food. She and her husband Alan said that I looked great–calm and professional. That’s fine. But I want to be fun, interesting, and light.

I’m still asking the same question: What, besides the title, really makes Men Are Easy different? We’ve been crafting the message now for months and still I’m not satisfied.

Sometimes I say that it is based on systems thinking, on thinking from the new science of complexity. But that doesn’t really spell out the difference.

Sometimes I say that it doesn’t just look at relationships, psychology, and emotions. It’s grounded in physiology and it’s in sync with what’s happening culturally.

It’s life as a design space. He’s spending all the money? You’ll take action. He’s not doing his share around the house? You’ll do something about it. Instead of getting angry and upset about “the relationship,” you get clear and straight about what you want, ideally. Then you get creative.

I said it at a Rotary meeting: Rotarians don’t dwell on problems. The world is loaded with problems. Rotarians focus on solutions. Progress comes easily when we work collectively and creatively toward creating a better life and world.

But even this isn’t quite it. What is it?